The Triad of Consumers, People, and REALTORS
There were a few very interesting articles in the Washington Post this week. Unlike industry commentary about the Zestimate, this one took place in public. The Washington Post stirred the pot a bit, as...
View ArticleZillow Announces Trulia Acquisition
Two of America’s third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of...
View ArticleThe End Of War Between Zillow and Trulia
There is a major war going on in the taxi industry today. Uber and Lyft are duking it out. Both companies have deep cash pockets and they are deploying it in marketing and undercutting each other. It...
View ArticleAllre Causes Brokers To ReThink Strategy
The FSBO dam just sprouted another leak, and brokers better pay attention. If you have not heard about Allre, you better watch the video below right now. It is collaboration between banks like Prime...
View ArticleColdwell Banker Chooses Imprev
Today’s real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: Video, virtual tours, eMail...
View ArticleThe Real Benefit to Z and T Merger
Big advertisers need big media sites. Zillow is big and Trulia is big, but they are not huge. The hugest would be Facebook. Think of the Madison Avenue crowd. Both companies have sales staff pitching...
View ArticleSpending Over $60K Per Month on Zillow
It is not very hard to find out who Zillow’s top customers are. Just visit the website and look at theAgent Reviews section. One of those top customers is Samer Kuraishi Group from the Washington, D.C....
View ArticleFive Ways to Make a Thoughtful Decision about Direct Feeds
I had the honor of working with the Greater Albuquerque Association of REALTORS® today. They hosted a Town Hall asking for input on whether or not their brokers would like them to negotiate a Direct...
View ArticleMLS Not Ready for Direct Syndication
In no small way, the impact of Zillow and Trulia being disconnected from ListHub has caused troubled waters for many MLSs. Although ListHub continues to manage syndication to a wide number of sites,...
View ArticleNo HATERS in Real Estate Please!
After just coming back from the NAR Mid-Year meetings I harken back to one of our greatest spiritual leaders of all time – The Dalai Lama. He has an amazing quote that I feel bears repeating – “We can...
View ArticleIs Zillow A Great Broker?
Zillow is not a broker. Well, technically they are registered as a brokerage in many states and hold brokerage licenses, but they do not market themselves as a brokerage. The point is that they provide...
View ArticleDotLoop and Zillow
As far as I know, DotLoop customers were happy enough with the product and service until the announcement that the company was being purchased by Zillow. That news, along with the $108M price tag of...
View ArticleWAV Group Partnering With MLSs On Zillow Survey
WAV Group is recruiting MLS and broker participants for a study to get an understanding of what these groups of people think about their relationship with Zillow. This study is funded internally at WAV...
View ArticleClik here to view.
Zillow Group Buys Bridge to Go Upstream
Zillow Group announced the purchase of Bridge Interactive, making them the provider of listing input in a number of MLSs, and the data distribution manager in many others. In some ways, Bridge...
View ArticleClik here to view.
Zillow Improves Broker Programs
Zillow Group, which includes the websites of Zillow and Trulia have landed on a broker strategy for marketing that works. Zillow Group, which includes the websites of Zillow and Trulia have landed on a...
View ArticleClik here to view.
Paragon Partners With Zillow For MLS Features
According to a news release today, Black Knight Financial Services, developers of the Paragon MLS system and has partnered with Zillow for data management tools. Zillow purchased Bridge Interactive...
View ArticleClik here to view.
5 Ways to Eliminate “Headless Agents” on Your Listings
When was the last time you got a friend request on Facebook from someone who hadn’t bothered to upload a profile photo and was still using the grayed-out floating head instead? I’m hoping it was a...
View ArticleClik here to view.
Did Zillow® Open the Door to Their Own Demise?
One of the greatest philosophers of all time was Georg Wilhelm Friedrich Hegel (1770-1831). For brevity, let’s call him Hegel and be thankful to the University of Berlin where he lectured. I will...
View ArticleClik here to view.
Zillow is a Broker – So What?
“Berkshire Hathaway Home Services, NRT, Redfin – all brokers. Do brokers drop out of IDX because they are selling homes in their market? Brokers share their listings with these large firms everyday. If...
View ArticleClik here to view.
Zillow Protects Broker Data
WAV Group supports brokers and MLSs in constructing data licensing agreements with users of data records that belong to the broker. When a company like Zillow ingests broker data, like all recipients,...
View Article
